The Tour

Shopping with Lucie!…

will take you off the beaten path from Vienna’s famous shopping streets to the best, hidden shops and boutiques you otherwise may not find on your own. You will be shown some of the best in modern Austrian designer clothing, accessories, jewelry, home decor and more, all while enjoying a stroll through the charming streets of Vienna.   You will also be privy to a few international insider tips, as well as having the guidance of a seasoned Fashion Stylist should you be in need of assistance. And if you wish, there is always a traditional or trendy Viennese Cafe along the way for a short or a long refreshing break.   Whether you are looking for special gifts or just interested in seeing what’s new in Austrian design, “Shopping with Lucie!” is a unique and entertaining shopping experience for any explorer.

About Lucie

Lucie was brought up and educated in New York.

Having experimented with several careers she combined the two careers she has the most interest and experience in, tourism and fashion styling, to create Vienna’s first ever Shopping Tour: “Shopping with Lucie!”

Working several years as a travel agent, and then many satisfying years as a wardrobe and fashion stylist for advertising, editorial, television, and catalogs, enabled Lucie to travel far and wide.

Booking Info & Contact

To book a tour, or for more information,
please call +43 (0) 680 214 4074,
or write an email

Fashion Styling

My path to fashion styling was filled with a series of fortunate events. While studying at the Fashion Institute of Technology (FIT) in NYC, I was still working as a travel agent until I met a photographer who told me about a photo studio in Tribeca looking for a receptionist. That receptionist would soon be me. I learned an amazing amount about the fashion industry there. One fateful day, a stylist asked me to assist him on a shoot, he took me under his wing and showed me the ropes, opening the door to a fruitful career full of exciting opportunities and experiences. I worked incredibly hard and established a fine reputation that I’m still proud of today. There were many years of fashion, still-life and commercial shoots and innumerable clients in NY, until I waved goodbye and set my sights on Vienna ...

Set Styling

Like my career in Fashion, my return to styling was a stroke of fate. Once again, thanks to a photographer — Dieter Brasch — I was given the opportunity to create a number of still-life sets, which then lead to styling for the pretty Dr. Oetker Marillen Cookbook. A short time later, Gusto magazine approached me to work on their table settings. One beautiful table lead to the next, and setting tables has now become one of my favorite aspects of styling.

About Lucie

Lucie was brought up and educated in New York.

Having experimented with several careers she combined the two careers she has the most interest and experience in, tourism and fashion styling, to create Vienna's first ever Shopping Tour: "Shopping with Lucie!"

Working several years as a travel agent, and then many satisfying years as a wardrobe and fashion stylist for advertising, editorial, television, and catalogs, enabled Lucie to travel far and wide.

As fate would have it, she found herself in love with an Austrian. After great consideration, she decided to take a leap of faith from Manhattan to land here, in Vienna, safe and sound. The only question to answer would be “what do I do now?” The answer awaited at a Fashion Expo in Vienna's Museums Quartier during the spring of 2006.

A dream was born and named: Shopping with Lucie!

The Tours

Tour 1

Discover young designers in one of Vienna's hippest and trendiest neighborhoods.

Lucie will take you on a journey through a cross-section of several creative designer shops she has carefully selected and mapped out. Not only will you see some of the best fashion and accessories, you will also find designers using eco-friendly materials. You have the opportunity to buy something exceptional and sustainable – a double reason to be a happy shopper.
This tour runs approximately 3 hours, or possibly longer, and costs 45 Euros per person, based on 5 to 8 persons.

Tour 2

Discover the chic, unique and fine goods that Vienna's inner-city is known for.

You won't find Trachten or Torte on this tour - come on a journey with Lucie through charming streets to the hidden corners of the 1st district to find some of the best modern jewelery designers, fun fashion and accessories for women. All the shops on this tour carry unique and high-quality items that you won't easily find elsewhere.
This tour runs approximately 3 hours and costs 45 Euros per person, based on 5 to 8 persons.

Tour 3

Deluxe, de-lovely and delicious! Wonderful things to see, smell, taste and touch and of course, wear!

So close to Vienna's culinary mecca, the Naschmarkt, you will explore some of the city's newest and most interesting shops in the Freihausviertel, 4th district. You will also be introduced to some of Vienna's outstanding social projects. Discover local homemade delicacies, organic cosmetics, ingenious upcycling and chic couture all on one tour!
This tour runs approximately 3 hours and costs 45 Euros per person, based on 5 to 8 persons.

Tour 4

Austrian Luxury, exceptional and original.

Generations of traditional craftsmanship transported onto exquisite and functional modern designs from head to toe to tabletop. This tour is all about ultra-chic Austrian Design using the finest materials from silk to silver, linens to leather. Architectural elements combined with poetic brilliance. There are hidden gems of history around every corner and an unforgettable shopping experience awaits.
This tour runs approximately 3 hours and costs 45 Euros per person, based on 5 to 8 persons.

Custom Made Tours

Männer mögen Mode auch

If you're a man, or you know a man who doesn't like shopping, but likes looking sharp; or the guy who just needs a special piece to update his wardrobe or his home, then have no fear, your tour is here!

Home Décor

Discover a wonderful world of Home Décor from here, there and everywhere. From the romantic French Countryside, to the alluring artifacts of Asia and the vibrant colors of Africa, from our vintage past to our practical present, and into the future, it can all be found on this distinctive home décor tour. If you're searching for something which invites comfort or conversation and makes a house a home, this tour will motivate and exhilarate your inner interior decorator.

Baby Mamas

For babies, mamas and the people who love them.

Additional information

The duration of the tours depends on the number of enthusiastic shoppers participating. The tours are available on Wednesday, Thursday, Friday and Saturday afternoons year round. Additional days are available upon request. At this time, all bookings are made by appointment. Please call or write with the date you have in mind and the number of people interested in Shopping with Lucie!

All tours are designed and personally lead by Lucie. All tours are walking tours and it is advisable to wear appropriate clothing and shoes for the weather. Also, please keep in mind, Vienna is a very old and romantic city and part of its charm are the pretty cobble stone streets and narrow sidewalks. Shopping with Lucie! is not responsible for any injuries incurred from start to finish of the tour.
Non-EU residents are entitled to a refund upon departure through Tax Free Shopping. Forms are available at selected shops.

45 Euros p/p based on groups of 5-8 persons. Tours for individuals and smaller groups are also available - there's plenty of fun for three, two, or one! Contact Lucie for details.
Additional appointments can be organized during the holidays.

Awards, Press & Reviews

Travel + Leisure (website-link)
Traveller.com Australia (website-link)
Tabizine (website-link - 日本)
5 Reasons to Visit Vienna. FORBES (website-link)
GO'WHERE LUXO.Brazil (youtube video)
Bergdorf Goodman.USA (jpeg)
Hopscotch the Globe.Canada (youtube video)
Cathay Pacific Magazine.Singapore (pdf)
n-tv.Germany (website link)
RyanAir Magazine.Ireland (pdf)
Spiegel Online.Germany (website link)
Lonely Planet Vienna Guide (pdf)
News.Austria (pdf)
Kunstdirektion Wien (website link)
HEUTE (jpeg)
wien.at (jpeg)

Shopping with Lucie!

... will take you off the beaten path from Vienna's famous shopping streets to the best, hidden shops and boutiques you otherwise may not find on your own. You will be shown some of the best in modern Austrian designer clothing, accessories, jewelry, home decor and more, all while enjoying a stroll through the charming streets of Vienna.

You will also be privy to a few international insider tips, as well as having the guidance of a seasoned Fashion Stylist should you be in need of assistance. And if you wish, there is always a traditional or trendy Viennese Cafe along the way for a short or a long refreshing break.

Whether you are looking for special gifts or just interested in seeing what's new in Austrian design, "Shopping with Lucie!" is a unique and entertaining shopping experience for any explorer.

Info auf Deutsch:

Shopping with Lucie! zeigt Ihnen Wien abseits der großen Einkaufsstraßen und führt Sie zu den besten, verstecktesten Geschäften der Metropole, die Sie auf eigene Faust womöglich verpassen würden. Jeder dieser Shops bietet österreichische und internationale Qualitätsprodukte aus den Bereichen Designerkleidung, Schmuck, Möbel und vieles mehr im unvergleichlichen Wiener Ambiente.

Datenschutz / Impressum

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Haftungsausschluss

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The Tour

Shopping with Lucie!…

About Lucie

Booking Info & Contact

Fashion Styling

Set Styling

About Lucie

The Tours

Tour 1

Tour 2

Tour 3

Tour 4

Custom Made Tours

Männer mögen Mode auch

Home Décor

Baby Mamas

Additional information

Awards, Press & Reviews

Shopping with Lucie!

Info auf Deutsch: